Privacy Policy for Lex Clash
Last updated: 09 May 2026
Lex Clash ("the App", "we", "our", or "us") is a mobile word puzzle game that allows users to play solo challenges, daily challenges, and multiplayer matches using room codes.
This Privacy Policy explains what information the App may collect, how it is used, and what choices users have.
1. Information We Collect
The App does not require users to create an account, sign in with email, or provide a password.
However, the App may collect or process the following information:
Information you provide
- Nickname or username entered in the App
- Room codes used to create or join multiplayer games
- Gameplay activity such as scores, levels, runs, streaks, rewards, coins, and match results
- Store or premium pass ownership status
Automatically collected information
The App may collect technical and usage data such as:
- Device information
- App interactions and gameplay events
- Crash reports and diagnostics
- Advertising identifiers where applicable
- Approximate location or region inferred by third-party services for ads, analytics, fraud prevention, or service improvement
2. How We Use Information
We use the information collected to:
- Provide solo, daily, endless, and multiplayer gameplay
- Create and join multiplayer rooms
- Track scores, streaks, rewards, coins, runs, and progress
- Show ads and reward users after successful rewarded ad views
- Support premium pass or ad-removal purchases
- Improve app performance, stability, and user experience
- Detect bugs, crashes, and abuse
- Comply with legal, platform, and policy requirements
3. Multiplayer Data
When using multiplayer features, your nickname, room participation, gameplay progress, and scores may be visible to other players in the same lobby or match.
Do not use personal or sensitive information as your nickname.
4. Ads and Rewarded Ads
The App may show ads, including banner ads, interstitial ads, and rewarded ads.
Rewarded ads are optional ads that users may choose to watch in exchange for in-app rewards such as coins, runs, hints, or other gameplay benefits.
Ads may be provided by Google AdMob or other advertising partners. These services may collect or use information such as device identifiers, advertising identifiers, approximate location, and ad interaction data to provide, measure, and improve ads.
Users in certain regions may be asked for consent before personalized ads are shown.
Google's Privacy Policy is available at:
https://policies.google.com/privacy
Google AdMob information is available at:
5. Firebase and Backend Services
The App may use Firebase services, such as:
- Firebase Authentication using anonymous authentication in the background
- Cloud Firestore for multiplayer rooms, match state, scores, and game progress
- Firebase Analytics for app usage insights, if enabled
- Firebase Crashlytics or diagnostics, if enabled
Anonymous authentication is used only to support app functionality and does not require visible login from the user.
Firebase privacy and security information is available at:
https://firebase.google.com/support/privacy
6. In-App Purchases and Premium Pass
The App may offer a Premium Pass or other purchases through Google Play Billing.
Purchases are processed by Google Play. We do not collect or store payment card details.
If the Premium Pass removes ads, the App may store purchase ownership status locally and/or through platform services to ensure ads remain disabled where applicable.
Google Play Terms and privacy information are available at:
https://play.google.com/about/play-terms/
7. Data Sharing
We do not sell personal information.
We may share limited data with third-party service providers that help us operate the App, including:
- Google Firebase
- Google AdMob
- Google Play Billing
- Analytics, crash reporting, or advertising providers used by the App
These providers process data according to their own privacy policies and applicable laws.
We may also disclose information if required by law, regulation, legal process, or to protect the rights, safety, and security of users, the App, or others.
8. Data Retention
We keep information only as long as needed to provide the App, support gameplay, maintain records, prevent abuse, comply with legal obligations, and improve the service.
Some data may be stored locally on your device. You can remove local app data by clearing the App's storage or uninstalling the App.
Some multiplayer or backend data may remain for a limited period to support game operation, troubleshooting, or abuse prevention.
9. User Choices
Depending on your device, region, and app settings, you may be able to:
- Reset or limit your advertising ID
- Choose whether to allow personalized ads
- Clear local app data
- Uninstall the App
- Contact us to request deletion of identifiable app-related data where possible
Because the App does not require a normal account login, some data may not be directly linked to your real identity. If you request deletion, we may need information such as your nickname, device-related identifier, or room/match details to locate relevant data.
10. Children's Privacy
The App is intended for general users who enjoy word and puzzle games. It is not intended to knowingly collect personal information from children under the age of 13.
If you believe a child has provided personal information through the App, please contact us and we will take appropriate action.
11. Security
We use reasonable technical and organizational measures to help protect information processed by the App.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
12. Third-Party Links and Services
The App may include third-party services such as ads, analytics, Firebase, or Google Play services. These services may collect information according to their own privacy policies.
We recommend reviewing the privacy policies of third-party services used in the App.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the "Last updated" date at the top of this page. Continued use of the App after changes means you accept the updated Privacy Policy.
14. Contact Us
If you have questions about this Privacy Policy or want to request deletion of app-related data, contact us at:
Email: darvinhurruck@gmail.com